About

I’m a digital product designer based in southwest Turkey. I run Alis Design, my own studio, and I work the whole arc of a product — research and strategy first, then the design system, then the front-end code.

Who I am

I studied visual communication design at Sabancı University, then spent six years art-directing campaigns for Unilever, Vodafone and Bridgestone, and took a postgraduate year at the Copenhagen Institute of Interaction Design. I co-founded two products after that: Persona, an email client for iPad that shipped to wide press coverage and whose shares I sold to Eltima Software in 2015, and Selfision, a social platform that launched to users in more than 80 countries.

Since 2016 the studio has worked mostly with newsrooms and rights organizations — bianet, the Human Rights Foundation of Turkey, Hafıza Merkezi, Anadolu Kültür, Reporters Without Borders. Alongside that I spent two years with a US sports-analytics SaaS company, re-evaluating the product, running the research, and delivering their design system.

The research phase is where I do my most useful work — defining the problem properly before anything gets drawn. I stay through the build as well: I write the front-end, so the decisions made in research are the ones that actually ship.

What I do

Research and strategy

Every project starts here. I run the user or reader research, read the analytics, and turn what comes back into a strategy the whole team can work from — usually a written report we agree on before anything gets drawn. For newsrooms and NGOs that increasingly means the AI question: how to adopt it without losing the trust your audience came for.

Design

Interface design and design systems — components, tokens, and the documentation that keeps them consistent as a product grows. I work in Figma, and I design against what can realistically be built, not around it.

Build

I write the front-end: HTML, CSS and JavaScript, custom WordPress themes, and framework-free builds where that is the right answer. Accessibility work lands here too — auditing a site against WCAG and shipping the remediation in code, rather than handing over a list of problems.

Who I work with

Newsrooms and rights organizations

Independent media, human-rights and memory organizations — most of my work for the last decade. Long archives, multilingual content, small teams, and an audience whose trust is the whole asset.

Agencies and studios

Teams that want a senior pair of eyes on the thinking rather than extra production capacity — research, product strategy, or a design system for a client project. Priced by scope, as a named partner on the work.

SaaS and product teams

Products with real complexity behind them, where the interface has to make something dense feel obvious. I come in for the research and strategy, deliver a design system your engineers can build against, and stay available while it ships.

Clients I worked with

Mentions

Ignore The Code Persona Email Client
Mac Generation Persona Email Client
9TO5Mac Persona Email Client
IThinkDifferent Persona Email Client
Konigi Persona Email Client
MacTrast Persona Email Client
Cult of Mac Persona Email Client
Mac Magazine Persona Email Client
Engadgeted Persona Email Client
Elma Dergisi Persona Email Client
Trendhunter Mesh Wearable Garden
Ecouterre Mesh Wearable Garden
Genius Beauty Mesh Wearable Garden
Greenlichen Mesh Wearable Garden

Education

Copenhagen Institute of Interaction Design

Postgraduate Certificate in Interaction Design · 2011 - 2012

Sabancı University

Faculty of Arts · BA in Visual Communication Design · (Full Scholarship - High Honors) · 1999 - 2004

Specialties

  • Research and strategy
  • Design systems
  • Interface and visual design
  • Front-end development (HTML, CSS, JavaScript, WordPress)
  • Accessibility
  • AI-augmented workflow

Get in touch

Have a question or project in mind?

I take on a small number of product-design engagements at a time — research-driven platform work, design systems, and strategy for content-heavy products.

I work remotely from Turkey, with clients in Turkey and the US, in English and Turkish. Projects are quoted by scope.

askarayol@gmail.com

LinkedIn